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Fed up with the status quo, we saw a glaring problem in Australian real estate marketing: a virtual duopoly charging eye-watering fees with minimal innovation and zero accountability for results. Where others saw an intimidating challenge, we saw opportunity.

We're a nimble, privately-owned company built by entrepreneurs who believe property marketing should be fair, effective and performance-based. Our dedicated team has created a platform that harnesses the power of social connections rather than passive digital billboards, rewarding success rather than simply collecting fees regardless of outcome.

As a small team taking on industry giants, we're not constrained by shareholder demands or corporate inertia. This freedom allows us to innovate rapidly, implementing ideas the established players could have introduced years ago but wouldn't—because why risk disrupting a profitable cash cow?

We're passionate about creating genuine choice in the Australian property marketing landscape, offering agents and sellers a fresh alternative where everyone's interests align. Our success-based model, innovative category filtering, and promoter network represent our commitment to building something better—because Australians deserve more than just two options promoting digital billboard marketing in a hope to connect properties with the right buyers.

There are better ways, and we aim to be one.

The Quiet Revolutionary Founder

At a desk like everyone else and no nameplate our founder quietly maps out how to change an industry dominated by giants. You won't find their face on billboards or their name in the business pages. That's exactly how they prefer it.

"This isn't about me," they often say during team meetings. "It's about us as a team redirecting billions of dollars from corporate coffers back into local communities where it belongs."

The idea was born not from a desire for disruption for its own sake, but from a fundamental question: Why should two companies control an entire industry, extracting massive wealth from Australian communities while offering increasingly less value in return?

Our founder witnessed firsthand over 15 years how the property marketing duopoly steadily increased fees while innovation stagnated. They saw sellers paying thousands upfront with no guarantee of results, and local economies missing out as those dollars that year on year flowed to distant shareholders rather than staying in the neighbourhoods where the transactions occurred.

"Every dollar that goes to a promoter in Fremantle, Hobart or Fitzroy stays in that community". "It gets spent at local cafés, shops, and services. That's real economic impact."

Despite building a platform that challenges powerful incumbents, they deliberately remain in the background. In an industry often defined by personality and big egos, our founder represents the antithesis—someone who measures success not by personal recognition but by how much wealth is flowing back to everyday Australians.

The vision remains refreshingly simple: create a more equitable system where success is rewarded rather than merely participation, where local communities benefit from property transactions, and where sellers have genuine choice.

"When we succeed," they say with characteristic modesty, "nobody will know my name, but thousands of Australians will have extra income. That's the metric that matters to me."

In an age of founder worship, influencers and personal branding, there's something revolutionary about someone building a legacy around the principle that it's not about them at all. Perhaps that quiet commitment to purpose over personality is exactly what's needed to change an industry that has remained unchanged for far too long.